Smart Products was established in 2008 and are today one of the Leading Importers and Wholesale Distributors of Craft and Sewing Material in Southern Africa.

Our company was established due to the lack of availability of products in our market. For this reason we started an Affordable Quality Range to cover the needs of our customers.

Smart Products is Family owned and operated with strong alliances and access to the Best Manufacturers and Factories World Wide! We are also distributors for Circulo (Brazil), Sewmate (Taiwan) and various other well-known brands.

We ship direct from our own storage facilities to several Group Retailers in Southern Africa in addition to supplying over 600 independent retail stores. Smart Products has played a vital role in the Craft and Sewing Sector and has built an impeccable reputation based on Honesty, Creativity and Hard Work.

We Pride Ourselves in being a Family owned and run Business with great values and the will for our customers to succeed. When it comes to sales and service our Team is recognized as one of the Best in the Business. We bring Generations of Expertise and Knowledge to our Products.

We constantly source items over the world to meet the desires of the sewing and craft market.

We believe in Hard Work and going the Extra Mile for our customers to succeed in their Business. We strive to exceed our customers’ expectations in Everything we do. We boast an Amazing Team of representatives who travel country wide to visit our customers.

We Thank our Customers for their support and Welcome any new customers.